Glenn Horine Joins SRiCheyenne To Develop North American Sports Practice

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Glenn Horine Joins SRiCheyenne To Develop North American Sports Practice

Sports business industry veteran Glenn Horine named Partner and will build US & Canada practice upon the firms’ established global pedigree in sports

NEW YORKThursday, 5 April 2018 – SRiCheyenne has today announced that Glenn Horine has joined as a Partner and will focus on developing the North American sports practice.

SRiCheyenne, a premier global executive search and consulting boutique, was created in January 2017 following the merger of the US-based media and content recruitment experts Cheyenne Group and UK-headquartered SRi (formerly Sports Recruitment International).

Horine joins after leading his own sports & entertainment (H & H) consulting practice, primarily focused on business development, for the last ten years while managing Iona College’s (NY) well-regarded Sports, Entertainment and Media Business program that he founded in 2007.

Before embarking on a career in consulting and academia, Horine gained a wealth of sales and marketing experience at the executive level on both the sports property and agency side, working with the National Football League, FIFA World Cup, National Hockey League, Arena Football League, and Madison Square Garden amongst other properties.

SRi, and North American facing brand SRiCheyenne, has worked with some of the biggest names in global sports to secure top talent over the course of the 20-year history of the firm including, Chelsea FC, Manchester City FC, World Rugby, La Liga, New York Red Bulls, Portland Timbers, Los Angeles Clippers, the Rugby Football Union, England and Wales Cricket Board, Football Federation Australia, McLaren Racing, the PGA Tour, ESPN, America’s Cup and the NBA.

Jay Hussey, CEO of SRiCheyenne, said: “Glenn is one of the most well-connected people in the North American sports business market and I’m delighted to welcome him to SRiCheyenne at such an exciting time in our business.

“Our colleagues throughout the SRi group have been the boutique search firm of choice for sports businesses around the world for the past two decades. Glenn’s arrival signals the next stage in our evolution – developing our North American sports practice.

“Glenn’s unique experience as a sports industry executive coupled with his research and strategic work at Iona and his broad network of senior executive relationships, will be of huge benefit to both current and future clients.”

Glenn Horine, Partner of SRiCheyenne, said: “The world of sport is changing in unprecedented ways – from new data and analytic technologies to the rise of alternative media/distribution platforms to profound shifts in fan demographics and attention spans.

“We are experiencing an unprecedented demand for senior-level executives with broader skill sets and proven marketplace agility. Clients are seeking leaders who can successfully navigate marketplace change, while simultaneously managing company stability.”



About SRiCheyenne

SRiCheyenne was created in January 2017 following the merger of The Cheyenne Group and SRi and the premier global executive search and consulting boutique focused on the sports, media, entertainment and technology industries.

We are trusted advisors, who bring deep expertise in selected industry segments to deliver talent-based solutions to business challenges.

Operating from 14 offices in nine countries, our rigorous, efficient and transparent search work is fully led by our partners who operate as a single global team. For more information, please visit


Media Contact:

Andrew Pink

Marketing and Communications Director, SRi Group

+44 207 092 6956