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The Diversification of Revenue Streams at Australian Sporting Clubs

The Diversification of New Revenue Streams at Australian Sporting Clubs


The Diversification of Revenue Streams at Australian Sporting Clubs

Over the past 12 to 18 months, many clients of SRi’s Australian and New Zealand practice have put an increasing focus on the diversification of revenue streams within club commercial operations.

The extremely competitive Australian sponsorship market and ethical dilemmas surrounding pokie machines or Leagues Club
distributions, have pushed the more progressive clubs and teams in Australia to seek new revenue streams in analogous
and complimentary areas of business.

Managing Partner ANZ Jonathan Harris writes on how traditional revenue streams in clubland – those including Sponsorship, Hospitality, Membership, Merchandise and match-day – are increasingly being supplemented by a diverse array of new revenue possibilities.

To read the report, please click here.

Diversification of Revenue Streams at Australian Sporting Clubs

About the author

Jonathan Harris

Based in Sydney, Jonathan Harris is the Managing Partner, Australia and New Zealand, of SRi. Jonathan specialises in commercialisation across the convergent industries of Sports, Media, Entertainment and Content.

With more than twenty years’ experience in executive search, Jonathan has built a formidable network in the Australasian region, his industry knowledge is second to none and he leads the Australasian offices with enthusiasm to find global solutions that support industry change.

Jonathan Harris