SRI bolsters global Media, Entertainment & Technology practice with two new hires

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3 February 2020, London – SRI, the international search and consulting firm, has appointed Adam Hillier as Partner and Farida Derrar as Senior Associate to bolster the continued growth of the firm’s media, entertainment and technology practice. They will be based in London.

Adam joins SRI from Wickland Westcott, where he led the digital and marketing practice, and specialised in Marketing, Digital and Commercial searches for a wide range of clients across the consumer, media and online sectors.

Farida joins SRI from Carmichael Fisher.

Ashling O’Connor, SRI’s European Head of Media, Entertainment & Technology, said “Adam’s significant experience across these industries, his ability to lead and his passion for exemplary service make him an excellent hire. He shares our principles of global collaboration to deliver the best outcomes for clients and a first-class candidate experience. We are delighted he is joining us. Farida’s first class research and focus on client and candidate care is a perfect fit for SRI.”

Jamie Waldron, SRI’s Global Head of Media & Entertainment commented, “Adam and Farida will be instrumental in further strengthening our partner-led search proposition for clients as we build our reputation as the go-to global boutique in the media, entertainment and sport sectors.”

Adam Hillier added, “I am thrilled to be joining SRI. The ever-converging industries in which we operate can offer clients and candidates unique challenges but also opportunities, and I look forward to working with them to help them navigate those as a team.”

Farida Derrar said, “I am delighted to be working with Jamie, Ashling, Adam at SRI to collaborate with innovative clients and seek out the world’s best talent across the fast moving media, entertainment and technology sectors.”


About SRI

SRI is an executive search and talent consulting firm across the sport, media, content and entertainment landscape. We have deep expertise in these dynamic, disrupted and increasingly interconnected sectors. We partner with our clients to find the game changing talent that will help them thrive. Our services include executive search, emerging leaders search, hiring strategy, board assessment, succession planning, salary benchmarking, new market entry consulting and multi-vacancy projects. For more information, please visit

Media contact:

Amy Thomas
Chief Marketing Officer, SRI