SRI announced as Sports Loft’s Talent Partner

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30 September 2020 – SRI, the international search and consulting firm, today announces its official partnership with Sports Loft, the organisation finding and supporting the tech companies shaping the future of sport and media.

Sports Loft, established in 2019, drives innovation in sports and media. They have built an ecosystem that identifies and supports the most exciting tech companies in sports and media, whilst providing investors and industry execs with access to the innovative companies they need to know about.

SRI, through twenty years’ experience advising global sport and entertainment companies, brings unrivalled insight and expertise to accelerate individual and team performance, at all levels of organisational maturity.

Charlie Greenwood, Sports Loft Founder said, “Having previously worked with SRI, I’m excited that they are now an official partner. Their enviable global network and experience with sport & entertainment, as well as in consumer technology and other fast growth sectors, will be invaluable for supporting the growth and development of some of the highest potential start-ups in sports and media.”

Mark Moreau, Managing Director Europe & Asia, SRI said, “There is no shortage of technology innovation out there.  The magic of Sports Loft is that they filter out the noise so you only get to see the best and highest potential companies, connecting them with the organisations that will allow them to reach their potential. Charlie’s knowledge of the sports tech sector is second to none and we’re proud to be Sports Loft’s official talent partner.”



About SRI

SRI is a global executive search and talent consulting firm focused on accelerating performance in converging and transforming industries: media; entertainment; esports; technology; sport and sporting goods & fashion. For more information, please visit

Media contact:

Amy Thomas

Chief Marketing Officer, SRI