Ben Fried joins the SRI partnership as Head of Betting & Gaming

Ben Fried to head up Betting & Gaming Practice

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11 Jan 2022, London – SRI, the global executive search and consulting firm, has appointed Ben Fried to head up its Betting & Gaming Practice, from London.

Ben is a betting, gaming and technology industry expert with over 20 years’ operational and leadership experience. His extensive network of contacts and industry expertise were developed through his career as a senior executive at Betfair and then as founder of Gaming Edge Associates, a boutique strategy consultancy focused on the betting and gaming industry. From 2013 to 2021, Ben has held various leadership positions at VC and PE-backed technology companies.

Ben has worked historically with the likes of bet365, Microgaming, 888, PaddyPower, IGT, Gtech, Rank and Crown Resorts among many others. His knowledge of how the sector operates and strong relationships with owners, boards and executive teams across betting, gaming and technology give Ben an edge when advising clients on their talent and growth strategies.

SRI’s CEO, Jim Chaplin said “Ben’s knowledge of both B2C and B2B environments and breadth of industry experience is invaluable as he helps leadership teams transform their businesses through talent. Ben’s positive and collaborative approach aligns with SRI’s culture and values, and he will be a tremendous asset to our firm”.

Ben Fried said, “I am thrilled to be joining SRI. Its deep expertise in sport, entertainment & technology will bring significant value to betting and gaming clients as they are closely aligned sectors in a converging world. Furthermore, our global presence, especially in the US and APAC, as well as SRI’s talent consulting capability, will further enhance our offering to clients.”

About SRI

SRI is a global executive search and talent consulting firm dedicated to converging industries. We exist to unlock exceptional people, team and organisational performance.  Solely focused on media, entertainment, sport, esports, betting and gaming, sporting goods, fashion and technology, we are experts in creative, nuanced industries.  We work with organisations big on ambition in disrupted and high growth sectors. SRI offers executive search (board, executive, future leader, interim) and Talent Consulting (organisation design, talent pipelining, succession planning, remuneration benchmarking, board assessment and team performance programmes).    Visit

Media contact:

Amy Thomas

Chief Marketing Officer, SRI