Esports & gaming are defining modern day popular-culture and are now bigger than the film and music sectors combined.
With exponential growth in global audiences amongst GenZ and millennial demographics, the birth of streaming platforms and the establishment of highly engaged gaming communities, we are seeing unprecedented levels of investment from PE, VC, angel investors, brands and media businesses.
The combination of technology and creativity synonymous with these sectors have driven an array of new business models. Whilst esports is growing quickly it’s still a highly nuanced space with challenges around commercialisation and organisational sophistication. The realities of organisational maturity, speed of change and onboarding talent from other sectors who can realise the significant opportunities, all require a partner steeped in knowledge and experience of these unique industries, as well as the broader sport and entertainment ecosystem.
Through the provision of market intelligence, talent advisory services and delivering transformational talent, SRI is the trusted global partner to the esports & gaming industries.