Our story

Shaped by you, our clients

SRI has evolved and adapted since we started out in 2001, driven every step of the way by what our clients need to succeed. What’s remained consistent is our dedication to converging industries and culture fuelled by inclusivity and collaboration.

Initially focused on sport, as sport began to converge with media, entertainment and lifestyle sectors we built complementary global practices and today we are proud to partner with many of the world’s most successful organisations in media, entertainment, esports, sport, sporting goods, fashion and technology.

SRI has come a long way since 2001. Find out how we have evolved.

SRI's mission, culture and values

In 2021 SRI celebrates 20 years. SRI colleagues share their perspectives on the evolution of SRI, its culture, and the industries we serve.

Global expansion

SRI has established offices in key locations.

  • 2001: UK
  • 2010: Australia, Singapore, Switzerland
  • 2014: China
  • 2016: Germany
  • 2017: USA