Sport

SRI delivers strategic advice and transformational talent to leading sports organisations across the world

How sport is consumed in the future is at the crux of fundamental change. Certainties of full attendances and corresponding revenues via ticketing, hospitality, retail, F&B and sponsorship are a distant memory.  Sports rights holders, teams, governing bodies and federations are having to pivot: positioning, customer and fan engagement, revenue generation and how to organise themselves. The sports organisations with the leadership and talent who can effectively put technology and data at the heart of their businesses will win.

SRI combines extensive global sport industry experience with deep complementary expertise across media, entertainment, esports and technology. SRI’s global sports practice focuses on securing diverse, transformational talent.

Representative clients

We have been fortunate to work with many of the world’s leading sports organisations, from established players to bold and innovative start-ups. We are experts in recruiting at board, executive and professional level for roles including:

  • Chairman and Non-Executive Director
  • Chief Executive Officer
  • Chief Commercial Officer
  • Chief Marketing Officer
  • Performance Director
  • Chief Financial Officer
  • Chief Human Resources Officer
  • Functional leaders and professionals

Contact us for a confidential discussion about current trends in your industry and leadership and talent needs

What our clients say

"Excellent relationship management and leadership of the search."

Jayne Haines
Chairwoman

"No-one gets under the skin of sport leadership quite like SRI. They understand the context, they search widely, and they aren’t afraid to challenge the client’s perceptions. In the ten plus years I have worked with SRI, I have learned to really trust their advice."

Jennie Price
Chair

"SRI offered a very hands on and exceptionally knowledgeable level of service in a market that we are not familiar with. Exceptionally well managed end to end process; would most definitely work with them in future."

Andrew Thompson
Chief Financial & Business Officer

"SRI have been trusted advisors to me and EPCR throughout my tenure as CEO, enabling the EPCR to build a diverse and talented management team that has transformed the organisation."

Vincent Gallard
CEO / Director General

Key contacts

London
Adam Judd
Senior Consultant - Sport
London
Alice Walden-Jones
Senior Consultant - Sport
London
Alessandra Tenderini
Researcher - Sport
Sydney
Belinda Finlay
Operations Manager
London
David James
Partner & Global Head of Sport
Singapore
Frances Farnsworth
Senior Consultant
London
Imogen Sawyer
Principal - Sport
London
Sammy Fenner
Associate - Sport
Portland
Jeff Yocom
Partner - Sport
London
Jim Chaplin
Chief Executive Officer
Sydney
Jonathan Harris
Managing Partner, Australia & New Zealand
London
Lucy Ware
EA & Practice Manager
London
Oliver Krendel
Consultant
Lausanne
Patrick Albrecht
Co-Managing Director, Europe & Asia
London
Patrick Hickey
Associate - Sport
New York
Sara Braunstein
Senior Consultant & Head of Research, North America
London
Seb Byers
Researcher - Sport
Portland
Tyler Nelson
Senior Associate - Sport

Find out more about our specialist sectors

SRI has specialist global teams dedicated to the transformation and growth of specific industries. Learn more about SRI’s work in converging industries:

Sport Insight

How Must Sports Bodies and Their Chairs Adapt to Thrive? - Many sports bodies trace their origins to a time when the focus was on amateur and grassroots participation. The organisation and financial structures were relatively simple, and leadership was part-time and relied on unpaid volunteers. The elite athletes were largely amateur, and there were few external pressures from media, corporate sponsors, or political interests. This […]
FORE! Trends in the Business of Golf - FORE! A four-letter word that all of us golfers are very accustomed to yelling more than we care to admit. But for this purpose, I’m using it to draw attention to some interesting business trends within the sport at the present moment. A recent article from Golf.com reflected on the merger between Topgolf and Callaway […]
Football Club Ownership: Investment Quantity vs. Quality - Football Club Ownership: Investment Quantity vs. Quality Last month, I made my first visit to the Amex stadium since before Covid, to see Brighton taking on Bournemouth. In the time since my last visit, plenty had changed at the club but very many things remained the same. An already excellent stadium had been improved, the […]